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Association of Latino Professionals For America (ALPFA)

2024

Identity + Website Design

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A compelling pro-bono opportunity to showcase visual design expertise by revitalizing ALPFA’s (Association of Latino Professionals For America) public-facing website. Our goals are clear: to elevate membership engagement and solidify our reputation as leaders in design excellence. Emphasizing a mobile-first strategy, we prioritize seamless user experiences with desktop optimization scheduled for mid-2024. In this redesign, we're committed to captivating the younger generation of Latino American Professionals. Our approach carefully balances professionalism and maturity with a welcoming, approachable tone, staying true to the brand's essence while resonating deeply with our intended audience.

+high-fidelity, visual design, user interfaces
Duration: 1 month

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Logo refresh

The current logo lacks coherence and resonance. Our strategic endeavor entailed accentuating the 'L' in ALPFA, thereby articulating a profound connection to the identity and cultural tapestry of its esteemed membership base.

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Updated Brand Identity

Crafting a dynamic and inviting brand identity involved a refreshing reinterpretation of fonts and shapes. We deftly balanced this with adherence to certain elements of the original color palette, as per the client's specifications.

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Desktop

While the website work remains in progress, it's poised to translate the mobile UI seamlessly. Progress will resume in mid-2024, ensuring a holistic and cohesive digital experience.

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