Conceived and designed a consumer mobile and web product from the ground up, leading product strategy, UX/UI design, branding, and the end-to-end user experience.
Designed a native iOS experience focused on helping people build real-world connections through thoughtful interaction design, rapid prototyping, and continuous iteration.
Built and maintain a scalable design system that established reusable components, interaction patterns, and a cohesive visual language across the product.
Defined product requirements, prioritized the roadmap, and leveraged AI-native workflows to rapidly prototype, iterate, and evolve the product from concept toward launch.
Senior UX/UI Designer + Consultant
Ernst & Young, EY Studio+
Nov. 2021 - Present
Served as Associate Creative Director for an AI-powered caregiving product, leading product strategy, UX/UI design, branding, and product requirements while managing junior designers and partnering across product, engineering, and AI teams from concept toward launch.
Led end-to-end product design across enterprise, consumer, healthcare, and AI-driven products, transforming complex challenges into intuitive digital experiences through UX strategy, interaction design, prototyping, and polished visual design.
Designed complex enterprise experiences used by approximately 10,000 users across 6,000 enterprise customers, simplifying operational workflows for organizations ranging from fewer than 10 sites to more than 23,000 sites.
Led the design of self-service capabilities that enabled 4,000+ enterprise service requests and 1,800+ remote device restarts, improving operational efficiency while reducing customer support friction.
Conducted user research, facilitated collaborative workshops, and translated customer insights into thoughtful product experiences that balanced user needs, business goals, and technical constraints.
Built and evolved scalable design systems, reusable components, and interaction patterns that improved consistency, accelerated delivery, and strengthened product quality across multiple digital products.
Partnered closely with product managers, engineers, researchers, and business stakeholders to rapidly iterate on ideas, communicate design rationale, and deliver production-ready experiences across web and mobile platforms.
Presented product strategy and design vision to executive stakeholders, contributing to nearly $XM in annual follow-on work through successful client partnerships.
Mentored junior designers, led design critiques, and fostered a culture of collaboration, craftsmanship, and continuous improvement.
Delivered award-winning digital experiences recognized with multiple dotComm, Stevie, MarCom, and W3 Awards for innovation, accessibility, and product design excellence.
UX Consultant
Contract Sullivan
Aug. 2021 - Oct. 2021
Collaborated cross-functionally with creative, strategy, and production teams to deliver high-fidelity homepage wireframes for two strategic creative directions, aligning with brand and business objectives.
Developed an interactive PowerPoint presentation tailored for a Fortune 500 financial institution, leveraging storytelling, visual hierarchy, and design principles to communicate strategic narratives with clarity and impact.
Participated in internal design workshops to iterate and refine concepts, contributing to a collaborative design process rooted in agile methodology and rapid prototyping.
Delivered final source files and assets with documentation for seamless handoff to development and production teams, ensuring alignment with technical constraints and scalability requirements.
Design Intern
DeSantis Breindel
Aug. 2020 - May. 2021
Design Intern
Siegel+Gale
Feb. 2019 - Aug. 2019
Education
Parsons School of Design
2020 - 2021
Master of Professional Studies in Communication Design New York, NY
Pratt Institute
2018 - 2020
Master of Science in Package Design New York, NY
NewSchool of Architecture & Design
2013 - 2018
Bachelor of Science in Media Design
Minor in Architecture
Certificate in Creative Advertising San Diego, CA
Awards
Pratt Design Symposium: Art of Packaging Student Merit Awards
2021
Recipient
GDUSA: American Package Design Awards
2021
Winner
Creative Communication Award
2020
Winner: Luxury Product, Packaging
American Advertising Awards District 15
2019
Gold Award: Online/Interactive Campaign Gold Award: Digital Creative Technology
San Diego American Advertising Awards
2019
Silver Award: Online/Interactive Campaign Silver Award: Digital Creative Technology
San Diego American Advertising Awards
2018
People’s Choice Best of Show Gold Addy: Cross-Platform Bronze Award: Integrated Brand Identity Bronze Award: Packaging
Exhibitions
50/50: Collaborations + Confrontations
2018
Basile IE Gallery San Diego, CA
Loud Art: Reinterpreting Contemporary
2015 - 2016
Bait Al Zubair - Muscat, Oman 2016, Private Gallery - Jeddah,
KSA 2015, Desert Design Art Gallery - Al Khobar, KSA 2015
Software
Figma, Sketch, Adobe CC, Rhinoceros 3D, Grasshopper,
Keyshot, Miro, AutoCAD, GitHub, Google Analytics, Midjourney AI
Languages
Arabic Native English Fluent Spanish Conversational HTML, CSS, & JavaScript Intermediate (I coded this website)
Other
Guest Lecturer, Final Review Panelist, Advisory board member
2023 - 2024
Temple University, in collaboration with Steven E. Sclarow Philadelphia, PA
1, 10, 100 Years of Form, Typography, and Interaction at Parsons
2021
Fuller, Jarrett, editor. ORO Editions New York, NY
Institute for Cultural Exchange: Islam it’s
also our History. Fields of influence on European
Art.