• Led UX and UI design initiatives for a Fortune 500 telecommunications enterprise portal, along with a variety of other features across digital platforms. Delivered pixel-perfect solutions that enhanced the customer experience and earned national recognition. Also contributed to impactful projects in utilities, travel and leisure, healthcare, and civic and social sectors—tailoring user-centric strategies to diverse audiences and business goals.
• Conducted in-depth user journey and persona assessments to improve user flows, utilizing AI tools to uncover and address user pain points. These initiatives directly supported broader business process evaluations and contributed to improved compliance outcomes and risk mitigation strategies.
• Effectively planned and managed cross-functional projects, creating efficient execution plans, managing timelines and thousands of budgeted hours, reporting progress to leadership, and ensuring consistent on-time and on-budget delivery of complex initiatives.
• Contributed to business development efforts across multiple workstreams, fostering engagement and growth within the organization, with sales totaling $Xm in FY23 & $Xm in FY24.
• Delivered high-impact design and user experience solutions that directly contributed to multiple organizations receiving industry recognition, including dotComm Awards, Stevie Awards, MarCom Awards, and W3 Awards for excellence in digital experience, design innovation, and user engagement.
• Improved key user workflows by enhancing functionality for tracking and managing requests, incorporating personalized user data, and collaborating with cross-functional teams to implement robust security features and scalable design systems for global use.
• Designed intuitive user experiences for complex technical interactions, integrating seamlessly with existing systems; optimized data visualization and support interfaces to improve usability and issue resolution efficiency.
UX Consultant
Contract Sullivan
Aug. 2021 - Oct. 2021
• Collaborated cross-functionally with creative, strategy, and production teams to deliver high-fidelity homepage wireframes for two strategic creative directions, aligning with brand and business objectives.
• Developed an interactive PowerPoint presentation tailored for a Fortune 500 financial institution, leveraging storytelling, visual hierarchy, and design principles to communicate strategic narratives with clarity and impact.
• Participated in internal design workshops to iterate and refine concepts, contributing to a collaborative design process rooted in agile methodology and rapid prototyping.
• Delivered final source files and assets with documentation for seamless handoff to development and production teams, ensuring alignment with technical constraints and scalability requirements.
Design Intern
DeSantis Breindel
Aug. 2020 - May. 2021
Design Intern
Siegel+Gale
Feb. 2019 - Aug. 2019
Education
Parsons School of Design
2020 - 2021
Master of Professional Studies in Communication Design New York, NY
Pratt Institute
2018 - 2020
Master of Science in Package Design New York, NY
NewSchool of Architecture & Design
2013 - 2018
Bachelor of Science in Media Design
Minor in Architecture
Certificate in Creative Advertising San Diego, CA
Awards
GDUSA: American Package Design Awards
2021
Winner
Creative Communication Award
2020
Winner: Luxury Product, Packaging
American Advertising Awards District 15
2019
Gold Award: Online/Interactive Campaign Gold Award: Digital Creative Technology
San Diego American Advertising Awards
2019
Silver Award: Online/Interactive Campaign Silver Award: Digital Creative Technology
San Diego American Advertising Awards
2018
People’s Choice Best of Show Gold Addy: Cross-Platform Bronze Award: Integrated Brand Identity Bronze Award: Packaging
Exhibitions
50/50: Collaborations + Confrontations
2018
Basile IE Gallery San Diego, CA
Loud Art: Reinterpreting Contemporary
2015 - 2016
Bait Al Zubair - Muscat, Oman 2016, Private Gallery - Jeddah,
KSA 2015, Desert Design Art Gallery - Al Khobar, KSA 2015
Software
Figma, Sketch, Adobe CC, Rhinoceros 3D, Grasshopper,
Keyshot, Miro, AutoCAD, GitHub, Google Analytics, Midjourney AI
Languages
Arabic Native English Fluent Spanish Conversational HTML, CSS, & JavaScript Intermediate (I coded this website)
Other
Guest Lecturer, Final Review Panelist, Advisory board member
2023 - 2024
Temple University, in collaboration with Steven E. Sclarow Philadelphia, PA
1, 10, 100 Years of Form, Typography, and Interaction at Parsons
2021
Fuller, Jarrett, editor. ORO Editions New York, NY
Institute for Cultural Exchange: Islam it’s
also our History. Fields of influence on European
Art.