Experience
Founder & Product Designer
Mar. 2026 - Present
- Founded and launched CrushHour, a native iOS product available on the App Store, leading product strategy, UX/UI design, branding, design systems, and go-to-market from concept to release.
- Designed the end-to-end product ecosystem, including the consumer iOS app, admin portal, growth platform, marketing website, and launch collateral, creating a cohesive experience across customer, operational, and marketing touchpoints.
- Defined product requirements, prioritized the roadmap, and leveraged AI-native development workflows to rapidly prototype, iterate, and ship new features.
- Built and evolved a scalable design system, establishing reusable components, interaction patterns, and visual standards that enabled consistent experiences across the iOS app, admin portal, and growth platform.
Senior UX/UI Designer + Consultant
Nov. 2021 - Present
- Served as Associate Creative Director and Lead Product Designer for a 0→1 AI-powered caregiving platform, leading the design of caregiver and care coordinator experiences while building the design system from the ground up and partnering with product leadership to define product requirements, shape product strategy, and guide the product from concept through go-to-market.
- Led product design for a Fortune 100 telecommunications company, designing enterprise experiences used by approximately 10,000 users across 6,600 enterprise customers, simplifying operational workflows for organizations ranging from fewer than 10 sites to more than 23,000 sites.
- Designed self-service capabilities for a Fortune 100 telecommunications company that enabled 4,000+ enterprise service requests and 1,800+ remote device restarts, improving operational efficiency while reducing customer support friction.
- Presented product strategy and design vision to executive stakeholders, helping secure nearly $2M in annual follow-on client work, while mentoring junior designers and leading design critiques across multidisciplinary teams.
- Designed operational dashboards and real-time experiences for a global entertainment and hospitality company while conducting service design research for a Fortune 100 pharmaceutical company, translating stakeholder interviews, journey maps, and operational insights into future-state healthcare experiences and AI opportunities.
- Led the redesign of customer communications for a major regulated utility provider, reviewing 50+ bill templates to align printed and digital experiences for approximately 700,000 customers, simplifying complex regulated utility communications.
- Built scalable design systems and reusable component libraries, partnering with product managers, engineers, researchers, and business stakeholders to deliver production-ready web and mobile experiences.
- Delivered award-winning digital experiences recognized by the dotComm, Stevie, MarCom, W3, and AVA Digital Awards for innovation, accessibility, and product design excellence.
UX Consultant
Aug. 2021 - Oct. 2021
- Collaborated cross-functionally with creative, strategy, and production teams to deliver high-fidelity homepage wireframes for two strategic creative directions, aligning with brand and business objectives.
- Developed an interactive PowerPoint presentation tailored for a Fortune 500 financial institution, leveraging storytelling, visual hierarchy, and design principles to communicate strategic narratives with clarity and impact.
- Participated in internal design workshops to iterate and refine concepts, contributing to a collaborative design process rooted in agile methodology and rapid prototyping.
- Delivered final source files and assets with documentation for seamless handoff to development and production teams, ensuring alignment with technical constraints and scalability requirements.
Design Intern
Aug. 2020 - May. 2021
Design Intern
Feb. 2019 - Aug. 2019
Education
Parsons School of Design
2020 - 2021
Pratt Institute
2018 - 2020
NewSchool of Architecture & Design
2013 - 2018
Minor in Architecture
Certificate in Creative Advertising
Awards
Pratt Design Symposium: Art of Packaging Student Merit Awards
2021
GDUSA: American Package Design Awards
2021
Creative Communication Award
2020
American Advertising Awards District 15
2019
Gold Award: Digital Creative Technology
San Diego American Advertising Awards
2019
Silver Award: Digital Creative Technology
San Diego American Advertising Awards
2018
Best of Show
Gold Addy: Cross-Platform
Bronze Award: Integrated Brand Identity
Bronze Award: Packaging