Experience

Senior UX/UI Designer + Consultant

Ernst & Young, EY Design Studio

Nov. 2021 - Present

• Led UX and UI design initiatives for a Fortune 500 telecommunications enterprise portal, along with a variety of other features across digital platforms. Delivered pixel-perfect solutions that enhanced the customer experience and earned national recognition. Also contributed to impactful projects in utilities, travel and leisure, healthcare, and civic and social sectors—tailoring user-centric strategies to diverse audiences and business goals.
• Conducted in-depth user journey and persona assessments to improve user flows, utilizing AI tools to uncover and address user pain points. These initiatives directly supported broader business process evaluations and contributed to improved compliance outcomes and risk mitigation strategies.
• Effectively planned and managed cross-functional projects, creating efficient execution plans, managing timelines and thousands of budgeted hours, reporting progress to leadership, and ensuring consistent on-time and on-budget delivery of complex initiatives.
• Contributed to business development efforts across multiple workstreams, fostering engagement and growth within the organization, with sales totaling $Xm in FY23 & $Xm in FY24.
• Delivered high-impact design and user experience solutions that directly contributed to multiple organizations receiving industry recognition, including dotComm Awards, Stevie Awards, MarCom Awards, and W3 Awards for excellence in digital experience, design innovation, and user engagement.
• Improved key user workflows by enhancing functionality for tracking and managing requests, incorporating personalized user data, and collaborating with cross-functional teams to implement robust security features and scalable design systems for global use.
• Designed intuitive user experiences for complex technical interactions, integrating seamlessly with existing systems; optimized data visualization and support interfaces to improve usability and issue resolution efficiency.

UX Consultant

Contract
Sullivan

Aug. 2021 - Oct. 2021

• Collaborated cross-functionally with creative, strategy, and production teams to deliver high-fidelity homepage wireframes for two strategic creative directions, aligning with brand and business objectives.
• Developed an interactive PowerPoint presentation tailored for a Fortune 500 financial institution, leveraging storytelling, visual hierarchy, and design principles to communicate strategic narratives with clarity and impact.
• Participated in internal design workshops to iterate and refine concepts, contributing to a collaborative design process rooted in agile methodology and rapid prototyping.
• Delivered final source files and assets with documentation for seamless handoff to development and production teams, ensuring alignment with technical constraints and scalability requirements.

Design Intern

DeSantis Breindel

Aug. 2020 - May. 2021


Design Intern

Siegel+Gale

Feb. 2019 - Aug. 2019


Education

Parsons School of Design

2020 - 2021

Master of Professional Studies in Communication Design
New York, NY

Pratt Institute

2018 - 2020

Master of Science in Package Design
New York, NY

NewSchool of Architecture & Design

2013 - 2018

Bachelor of Science in Media Design
Minor in Architecture
Certificate in Creative Advertising

San Diego, CA

Awards

GDUSA: American Package Design Awards

2021

Winner

Creative Communication Award

2020

Winner: Luxury Product, Packaging

American Advertising Awards District 15

2019

Gold Award: Online/Interactive Campaign
Gold Award: Digital Creative Technology

San Diego American Advertising Awards

2019

Silver Award: Online/Interactive Campaign
Silver Award: Digital Creative Technology

San Diego American Advertising Awards

2018

People’s Choice
Best of Show
Gold Addy: Cross-Platform
Bronze Award: Integrated Brand Identity
Bronze Award: Packaging


Exhibitions

50/50: Collaborations + Confrontations

2018

Basile IE Gallery
San Diego, CA

Loud Art: Reinterpreting Contemporary

2015 - 2016

Bait Al Zubair - Muscat, Oman 2016, Private Gallery - Jeddah, KSA 2015, Desert Design Art Gallery - Al Khobar, KSA 2015

Software

Figma, Sketch, Adobe CC, Rhinoceros 3D, Grasshopper, Keyshot, Miro, AutoCAD, GitHub, Google Analytics, Midjourney AI

Languages

Arabic Native
English Fluent
Spanish Conversational
HTML, CSS, & JavaScript Intermediate (I coded this website)

Other

Guest Lecturer, Final Review Panelist, Advisory board member

2023 - 2024

Temple University, in collaboration with Steven E. Sclarow
Philadelphia, PA

1, 10, 100 Years of Form, Typography, and Interaction at Parsons

2021

Fuller, Jarrett, editor. ORO Editions
New York, NY

Institute for Cultural Exchange: Islam it’s also our History. Fields of influence on European Art.

2017

Institut für Kulturaustausch
Tübingen, Germany