Experience

Founder & Product Designer

CrushHour

Mar. 2026 - Present

  • Conceived and designed a consumer mobile and web product from the ground up, leading product strategy, UX/UI design, branding, and the end-to-end user experience.
  • Designed a native iOS experience focused on helping people build real-world connections through thoughtful interaction design, rapid prototyping, and continuous iteration.
  • Built and maintain a scalable design system that established reusable components, interaction patterns, and a cohesive visual language across the product.
  • Defined product requirements, prioritized the roadmap, and leveraged AI-native workflows to rapidly prototype, iterate, and evolve the product from concept toward launch.

Senior UX/UI Designer + Consultant

Ernst & Young, EY Studio+

Nov. 2021 - Present

  • Served as Associate Creative Director for an AI-powered caregiving product, leading product strategy, UX/UI design, branding, and product requirements while managing junior designers and partnering across product, engineering, and AI teams from concept toward launch.
  • Led end-to-end product design across enterprise, consumer, healthcare, and AI-driven products, transforming complex challenges into intuitive digital experiences through UX strategy, interaction design, prototyping, and polished visual design.
  • Designed complex enterprise experiences used by approximately 10,000 users across 6,000 enterprise customers, simplifying operational workflows for organizations ranging from fewer than 10 sites to more than 23,000 sites.
  • Led the design of self-service capabilities that enabled 4,000+ enterprise service requests and 1,800+ remote device restarts, improving operational efficiency while reducing customer support friction.
  • Conducted user research, facilitated collaborative workshops, and translated customer insights into thoughtful product experiences that balanced user needs, business goals, and technical constraints.
  • Built and evolved scalable design systems, reusable components, and interaction patterns that improved consistency, accelerated delivery, and strengthened product quality across multiple digital products.
  • Partnered closely with product managers, engineers, researchers, and business stakeholders to rapidly iterate on ideas, communicate design rationale, and deliver production-ready experiences across web and mobile platforms.
  • Presented product strategy and design vision to executive stakeholders, contributing to nearly $XM in annual follow-on work through successful client partnerships.
  • Mentored junior designers, led design critiques, and fostered a culture of collaboration, craftsmanship, and continuous improvement.
  • Delivered award-winning digital experiences recognized with multiple dotComm, Stevie, MarCom, and W3 Awards for innovation, accessibility, and product design excellence.

UX Consultant

Contract
Sullivan

Aug. 2021 - Oct. 2021

  • Collaborated cross-functionally with creative, strategy, and production teams to deliver high-fidelity homepage wireframes for two strategic creative directions, aligning with brand and business objectives.
  • Developed an interactive PowerPoint presentation tailored for a Fortune 500 financial institution, leveraging storytelling, visual hierarchy, and design principles to communicate strategic narratives with clarity and impact.
  • Participated in internal design workshops to iterate and refine concepts, contributing to a collaborative design process rooted in agile methodology and rapid prototyping.
  • Delivered final source files and assets with documentation for seamless handoff to development and production teams, ensuring alignment with technical constraints and scalability requirements.

Design Intern

DeSantis Breindel

Aug. 2020 - May. 2021


Design Intern

Siegel+Gale

Feb. 2019 - Aug. 2019


Education

Parsons School of Design

2020 - 2021

Master of Professional Studies in Communication Design
New York, NY

Pratt Institute

2018 - 2020

Master of Science in Package Design
New York, NY

NewSchool of Architecture & Design

2013 - 2018

Bachelor of Science in Media Design
Minor in Architecture
Certificate in Creative Advertising

San Diego, CA

Awards

Pratt Design Symposium: Art of Packaging Student Merit Awards

2021

Recipient

GDUSA: American Package Design Awards

2021

Winner

Creative Communication Award

2020

Winner: Luxury Product, Packaging

American Advertising Awards District 15

2019

Gold Award: Online/Interactive Campaign
Gold Award: Digital Creative Technology

San Diego American Advertising Awards

2019

Silver Award: Online/Interactive Campaign
Silver Award: Digital Creative Technology

San Diego American Advertising Awards

2018

People’s Choice
Best of Show
Gold Addy: Cross-Platform
Bronze Award: Integrated Brand Identity
Bronze Award: Packaging


Exhibitions

50/50: Collaborations + Confrontations

2018

Basile IE Gallery
San Diego, CA

Loud Art: Reinterpreting Contemporary

2015 - 2016

Bait Al Zubair - Muscat, Oman 2016, Private Gallery - Jeddah, KSA 2015, Desert Design Art Gallery - Al Khobar, KSA 2015

Software

Figma, Sketch, Adobe CC, Rhinoceros 3D, Grasshopper, Keyshot, Miro, AutoCAD, GitHub, Google Analytics, Midjourney AI

Languages

Arabic Native
English Fluent
Spanish Conversational
HTML, CSS, & JavaScript Intermediate (I coded this website)

Other

Guest Lecturer, Final Review Panelist, Advisory board member

2023 - 2024

Temple University, in collaboration with Steven E. Sclarow
Philadelphia, PA

1, 10, 100 Years of Form, Typography, and Interaction at Parsons

2021

Fuller, Jarrett, editor. ORO Editions
New York, NY

Institute for Cultural Exchange: Islam it’s also our History. Fields of influence on European Art.

2017

Institut für Kulturaustausch
Tübingen, Germany