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Diyar

2023

Product Strategy • UX/UI Design • Brand Identity

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In Arabic, "Diyar" (ديار) translates to "homes" or "homelands." It is often used to refer to countries, regions, or places where people live and to which they feel a deep connection. The term evokes a sense of belonging and cultural identity.

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Diyar is a concept for a premium travel platform that goes beyond hotel bookings by combining curated recommendations, editorial travel content, and personalized suggestions. The experience was designed for travelers seeking high-end accommodations and inspiration tailored to their interests.

persona & journey mapping, user flows & wireframes (concepts and detail design), prototyping & interaction design, high-fidelity, visual design, graphic design, user interfaces
Duration: 1 week

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Personalized Discovery

Designed a personalized home experience featuring curated hotel recommendations, seasonal collections, travel inspiration, and editorial content tailored to each user's interests and booking history.

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Seamless Booking

Created a simplified booking experience that reduces friction through a clear, intuitive reservation flow focused on luxury travel.

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Brand Identity

Developed a premium visual identity inspired by the meaning of Diyar, creating a sophisticated brand that reflects a sense of home, discovery, and belonging.

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