Diyar

2023

Identity + Digital Product Design

In Arabic, "Diyar" (ديار) translates to "homes" or "homelands." It is often used to refer to countries, regions, or places where people live and to which they feel a deep connection. The term evokes a sense of belonging and cultural identity.

The Diyar mobile app is tailored for discerning travelers seeking luxury accommodations, featuring a sleek, modern design. Beyond mere bookings, it offers a curated selection of premium stays, sourced from esteemed travel authorities such as Conde Nast Traveler and Travel + Leisure, and includes potential collaborations with verified travel influencers. Enhancing user experience through personalization, the app suggests specific stays and locations based on users' preferences and past bookings, ensuring a bespoke travel planning journey.

+persona & journey mapping, user flows & wireframes (concepts and detail design), prototyping & interaction design, high-fidelity, visual design, graphic design, user interfaces
Duration: 1 week

Sketches

Ideation and sketches crafted around the established workflow.

Brand Elements

Distinctive brand design elements that visually differentiate the app from its competitors. Diyar Branding

Design Solutions

A dynamic and personalized homepage featuring seasonal hotel promotions, collaborations with verified travel influencers, and the latest hospitality industry news.

An effortless and intuitive booking process designed to eliminate confusion, offering clear, straightforward steps for users.

CUSTOMIZED HOTEL RECOMMENDATIONS

Personalized hotel recommendations are provided to users based on their historical bookings and favored properties. Diyar Personalization

INDUSTRY INSIGHT

Featuring trending industry news enhances the app's value as an informative platform, positioning it as a destination where users can discover and engage with the latest trends and innovations, extending its utility beyond mere hotel bookings.

Mo's Playground

Confidential Work